Willie Nelson’s THC-infused beverage firm, Willie’s Treatment+, introduced a $15 million Sequence A funding spherical led by Left Lane Capital, with participation from Second Sight Ventures, to gas its nationwide retail growth and continued product innovation. In beneath a 12 months, the model has grow to be the top-selling THC drink on-line, shifting over 400,000 bottles since launch. With help from JuneShine Manufacturers’ distribution community, Willie’s Treatment+ plans to roll out a 10-SKU portfolio of spirits, seltzers, and pictures to retailers like Complete Wine, Lowe’s, Binny’s, and TXB in 2026. Impressed by Nelson’s advocacy for hashish as a more healthy various to alcohol, the drinks function hemp-derived THC, CBD, and different pure elements designed for steadiness and leisure with out hangovers. The corporate additionally pledged a $40,000 donation to Farm Assist, reflecting Nelson’s dedication to supporting small American farmers.
Learn the entire Willie’s Treatment+ announcement from PRNewswire right here:
In lower than a 12 months since launch, Willie’s Treatment+ has emerged as a breakout chief within the fast-growing THC drinks class. The model has already offered greater than 400,000 bottles, making it the #1 THC beverage offered on-line.
“This funding marks a significant milestone as we construct on our early momentum and convey Willie’s Treatment+ to cabinets throughout the nation,” mentioned Greg Serrao, Co-Founder and CEO of JuneShine Manufacturers, which gives gross sales, advertising, and distribution companies to the model. “We’ve confirmed demand on-line, and now we’re prepared to copy that success at retail.”
Willie’s Treatment+ was created with a easy however highly effective imaginative and prescient: provide a contemporary various to alcohol that delivers readability, steadiness, and connection — with out hangovers. Impressed by Willie Nelson’s lifelong relationship with hashish, the model displays his perception in residing authentically and utilizing the plant responsibly. Every beverage is crafted with USA-grown, hemp-derived THC, blended with CBD, CBG, and L-theanine for a fast-acting, short-lasting expertise designed to raise the second with out overwhelming it. Results usually start inside 15–half-hour and taper after one to one-and-a-half hours, making the drinks approachable for first-timers, the canna-curious, and seasoned shoppers alike. “Willie’s Treatment+ isn’t about getting knocked out — it’s about discovering your personal steadiness, one sip at a time,” mentioned Serrao.
“The largest killer on the planet is stress, and I nonetheless assume the most effective drugs is — and at all times has been — hashish,” mentioned Willie Nelson. “I gave up alcohol and tobacco a very long time in the past and switched to pot. Marijuana ought to be acknowledged for what it’s: a treatment. I’m excited to share my treatment with the world.” Nelson has additionally been a vocal advocate for accountable hemp regulation, urging lawmakers to reject efforts to ban hemp on the federal degree. “Banning hemp gained’t resolve issues,” Nelson mentioned. “Good regulation will.”
Following a profitable restricted retail take a look at with Complete Wine, the place the model rapidly ranked amongst high THC-infused spirits, Willie’s Treatment+ is getting ready for a nationwide retail rollout in early 2026, leveraging JuneShine Manufacturers’ established wholesaler and three-tier distribution community. The model plans to launch with a 10-SKU portfolio, together with 750ml THC-Infused Spirits, 12oz THC-Infused Seltzers in flavors like Strawberry Watermelon, Black Cherry Lime, and Ardour Fruit Orange Guava, and 2oz THC-Infused Photographs mirroring the flagship spirit flavors.
“We’re assured our sturdy on-line model consciousness will translate to critical velocities on shelf,” Serrao added. “Over time, retail will grow to be our main progress engine.” With contemporary capital and rising demand, Willie’s Treatment+ is gearing up for growth with retail companions together with Complete Wine, Lowe’s, Binny’s, TXB, and others nationwide in 2026.
“We put money into manufacturers that align with the place shoppers are going — not the place they’ve been. Immediately’s shoppers are looking for steadiness, intention, and better-for-you expertise,” mentioned Laura Sillman, Accomplice at Left Lane Capital. “Willie’s Treatment+ stands out by cultural authenticity and a product expertise designed for repeat, on a regular basis events — which is strictly what builds enduring shopper manufacturers.”
Willie’s Treatment+ additionally provides again to the farming neighborhood, starting with a $40,000 donation to Willie Nelson’s Farm Assist Basis, supporting small American farmers with plans for continued contributions.
About Willie’s Treatment+
Willie’s Treatment+ is a line of THC-infused social tonics impressed by Willie Nelson’s lifelong relationship with hashish. Crafted with pure, hemp-derived cannabinoids and designed as a contemporary various to alcohol, the model affords a balanced, customizable strategy to unwind — with out hangovers. Study extra at www.drinkwillies.com and comply with @drinkwillies on social media.
About Left Lane Capital
About Second Sight Ventures
Second Sight Ventures is an early-stage enterprise capital agency backing high-growth corporations on the forefront of tradition and innovation. The agency companions with bold founders constructing culturally related services that don’t simply comply with shopper traits — they assist create and form them. Second Sight focuses on manufacturers and platforms with actual cultural gravity, the place product, narrative, and neighborhood intersect to affect how individuals uncover, undertake, and have interaction. Choose investments embrace Lemme, Momentous, Khloud, Superpower, Steven.com, and Blueprint. The agency was based by Chris Hollod, Patrick Finnegan, and Jackson Eisenpresser.
Contact:
For Media Inquiries: forrest@drinkwillies.com
SOURCE Willie’s Treatment+
