Entry to correct and complete knowledge is essential for companies in any trade. Celebrating its tenth anniversary in 2024, Cannabiz Media has established itself as a trusted chief within the hashish sector by offering such intelligence.
The corporate’s flagship product, the Hashish Market Intelligence Platform, has been instrumental in providing insights that drive knowledgeable decision-making throughout the sector. This view to innovation and excellence has earned Cannabiz Media the celebrated 2024 CannaTech Innovation Award, recognizing their vital contributions to hashish expertise and knowledge options.
Hashish & Tech Right now: What does profitable the 2024 Innovation Award imply to Cannabiz Media?
Cannabiz Media: Successful the 2024 Innovation Award is an immense honor for Cannabiz Media. To be able to thrive as a SaaS firm, we should keep forward of the curve and ship cutting-edge options. In the end, this achievement solidifies our place as a pacesetter within the house, paving the best way for continued development and success sooner or later. Extra importantly, the award serves as a testomony to our hard-working workforce and their dedication to excellence. As we prefer to say: there’s nothing synthetic about our intelligence!
C&T Right now: What impressed Cannabiz Media to develop the Hashish Market Intelligence Platform, and the way does it replicate the core values of your organization?
CM: The concept for the Hashish Market Intelligence Platform took place throughout a 50-mile bike journey between the 2 co-founders, Larry Schwartz and Ed Keating. The aim was easy: develop a product that crammed a gap in an up-and-coming market, combining Larry and Ed’s particular person expertise and experiences. A decade later, Cannabiz Media is celebrating our 10-year anniversary, employs a workforce throughout 9 states, and continues to stack awards on our cabinets.
C&T Right now: What has the previous 12 months been like for Cannabiz Media, and the way has the Hashish Market Intelligence Platform contributed to your development or success?
CM: This previous 12 months was one in every of massive adjustments. In SaaS, should you aren’t two steps forward of your customers’ wants, then you definitely’re already behind. So, this previous 12 months, we moved towards an open platform idea that permits our customers to simply migrate and leverage Cannabiz Media knowledge inside their very own platforms and workflows. Not solely did this require new function rollouts, however it additionally required a whole restructuring of our subscription plans to make these instruments accessible and inexpensive. A few of these new options and instruments embrace Dynamic Exports, Sync—which helps you to migrate knowledge to 50+ different CRMs and platforms to combine Cannabiz Media knowledge into your workflow—and our assortment of compliance and verification APIs.
C&T Right now: What do you assume it takes to be an award-winning model or product within the hashish trade right this moment?
CM: To be an award-winning model or product within the hashish trade right this moment, it takes a mix of high quality, artistic problem-solving, adaptability, and reliability.
C&T Right now: How do you see your product impacting the hashish trade within the subsequent few years?
CM: The hashish trade is at a pivotal sink-or-swim stage in its lifecycle, and the insights and instruments supplied by the Hashish Market Intelligence Platform are key in serving to it keep afloat. The influence is far-reaching, benefiting operators, ancillary companies, and monetary establishments alike who all want this knowledge to develop their companies, keep forward of market tendencies, and make knowledgeable selections.
C&T Right now: Should you may give one piece of recommendation to different innovators within the hashish house, what would it not be?
CM: Discover your area of interest. One of many main issues presently going through the hashish trade is oversaturation—not simply within the variety of operators but additionally service suppliers all attempting to get a chunk of the pie. Focus in your distinctive promoting proposition and goal an underserved area of interest to separate your self from the remainder.
C&T Right now: What’s subsequent to your firm? Are there any thrilling developments or targets you’re working towards in 2025 and past?
CM: As beforehand said, we keep two steps forward always, and our work towards being an open platform has simply begun! In 2025, we’re eagerly introducing a partnership with the Cannabiz Credit score Affiliation, which unites our collective knowledge units in order that subscribers of each platforms could make smarter credit score selections. And there’s much more in retailer…keep tuned for an thrilling 2025!
Pioneering the Way forward for Hashish Information Options
Cannabiz Media’s journey over the previous decade showcases a steadfast dedication to innovation and assembly the evolving wants of the hashish trade. By regularly enhancing their Hashish Market Intelligence Platform, they supply invaluable instruments that empower companies to navigate the complexities of the market with confidence. Because the trade faces crucial junctures, the position of complete knowledge options turns into more and more very important. Cannabiz Media’s forward-thinking method addresses present challenges whereas additionally anticipates future wants, positioning them as a cornerstone within the ongoing improvement and success of the hashish sector.
Keep tuned for extra profiles of the 2024 CannaTech Innovation Award winners as we proceed to spotlight the businesses driving progress and excellence in hashish expertise.
