Over the previous eight months, Enterprise of Hashish, Hashish Well being, leafie and CannaReporter have performed a wide-ranging investigation into Dr Inexperienced Digital Key — a high-profile blockchain venture positioning itself as a game-changer in world hashish entry.
Backed and vocally promoted by a person who kinds himself the world’s first “hashish billionaire,” the platform’s daring claims have attracted sufferers, entrepreneurs and traders throughout a number of continents.
After months of interviews, doc opinions, blockchain evaluation and regulatory session, we have now discovered a rising chasm between the corporate’s assured public messaging and the verifiable details underpinning its operations.
We imagine susceptible sufferers, a lot of whom live with persistent situations and looking for different therapies, in addition to aspiring entrepreneurs unfamiliar with the complexities and intricacies of hashish regulation, deserve a transparent and correct understanding of the enterprise they’re participating with, due to this fact we imagine now’s the time to publish our findings within the spirit of public curiosity.
Advertising and marketing vs. Actuality: The Promised and the Provable
Dr Inexperienced’s relentless promotion throughout Instagram, Tiktok, Fb and YouTube has been laborious to overlook over the past 12 months, with professionally produced, typically ‘influencer’-led content material blitzing feeds and promising to democratise medical hashish enterprise for the plenty.
It’s not simply its personal channels. Loads of respected publications, together with ABC Information, Forbes, LADbible, Benzinga, and Cointelegraph, have all revealed tales on Dr Inexperienced.
These all reiterate the corporate’s guarantees to traders to ‘use cutting-edge know-how to deliver the favored drug to the plenty’, alongside an attractive pricing construction, providing “margins for sellers starting from 50–70%… for each $100 the holder sells, they maintain as much as $70 of it.”
One such article, equates NFT holders to McDonald’s franchise homeowners, noting that in comparison with the hundreds of thousands in complete prices required to arrange a licenced fast-food restaurant, Dr Inexperienced’s $10,000 NFT requires ‘no product dealing with, and the flexibility to function solely from a cellular gadget’, and traders may repay their prices in ‘lower than three months’.
Crucially, it additionally guarantees that this can all be accomplished solely legally, adhering to the strict regulatory controls current within the sector, granting entry to its ‘medical hashish license, issued by Portugal’s INFARMED regulatory physique.’
Finally, its advertising and marketing guarantees to ‘make entry to the hashish business reasonably priced in a approach that wasn’t potential’ earlier than its introduction.
Since its NFTs have been made obtainable to the general public, Dr Inexperienced says it has bought over 2000, in principle netting the corporate hundreds of thousands in revenues already.
This may all sound too good to be true, and our findings elevate important questions on whether or not the mannequin is workable as claimed.
Regardless of its advertising and marketing blitz, we’ve discovered:
- Only a handful of NFTs minted to official, confirmed third events
- Many seemingly bought to accounts owned by the corporate itself
- Materials gaps between what’s proposed and what seems legally or operationally viable
- No public proof of the licensing wanted for this mannequin to work as marketed
- Potential breaches of business rules
- Main inconsistencies in its claims and messaging
All orders require KYC + a legitimate medical suggestion. No middlemen. No gray zones. Full SAHPRA compliance. Backed by blockchain transparency. pic.twitter.com/tYykDwXCpk
— Dr Inexperienced Digital Key (@DrGreen_nft) June 2, 2025
Why We’re Publishing
This investigation is just not about blockchain, hashish, or enterprise hype in isolation — it’s concerning the intersection of unregulated digital finance, unverified medical claims, and the potential for affected person exploitation.
We imagine this story must be advised as a result of:
- It entails the promotion of unlicensed medical hashish merchandise to susceptible sufferers within the UK, South Africa, and different areas.
- It raises critical questions on compliance with promoting and managed substance legal guidelines.
- It entails monetary contributions from a lot of people, a lot of whom have been led to imagine they have been shopping for right into a compliant and internationally licenced ecosystem.
- It presents a mannequin that might be replicated throughout jurisdictions, with comparable authorized gray areas and affected person danger.
We prolonged an in depth proper to answer to Dr Inexperienced, and have included their responses all through our reporting. They deny any illegal conduct, say any unauthorised third-party advertising and marketing is just not condoned, and demand they’ll function absolutely throughout the legislation as soon as formally launched.
In response to our allegations, Dr Inexperienced stated: “We welcome the chance to publicly share how our applied sciences intention to help the market and display our ongoing dedication to regulatory compliance in each jurisdiction through which we intend to function.
“It is very important make clear that our enterprise has not but launched and continues to be within the improvement part. We respect your inquiries and respectfully ask that any reporting be performed with integrity and with an understanding that we’re a brand new enterprise striving to construct in a lawful and compliant method.
“Our mission is to contribute positively to the medical hashish business by fostering innovation, transparency, and accountability. We’re dedicated to working absolutely inside all relevant legal guidelines and rules.”
What We’re Publishing
Over the subsequent week, we’ll be publishing a collection of articles that discover:
– A deep dive into its blockchain transactions and skilled evaluation on what cash has actually modified arms, and to who.
– Its plans to launch within the UK, its rising variety of licensees, and whether or not its mannequin adheres to MHRA rules
– Its South African launch, and the ‘quasi-legal’, medical hashish market within the area
– The enterprise mannequin behind Dr Inexperienced’s NFT system, and what it actually presents
– Its in depth enterprise community, questionable connections, and whether or not it has the licences it each claims and must function.
