The hashish trade is making an attempt to determine who you’re. Extra particularly, the businesses that make up this multibillion-dollar enterprise sector need to get contained in the heads of the patron to allow them to squeeze as a lot cash from us as attainable within the coming years.
However there’s no must get all paranoid over this — actually no purpose to begin crafting tin foil hats and utilizing a burner cellphone. It’s not just like the trade has teamed up with some super-secret authorities company and in a ploy to make use of modern-day spy know-how to review your hashish consumption habits.
Not less than, we don’t assume so.
Jokes apart, now that marijuana is absolutely authorized in a handful of states throughout the nation, corporations that promote weed are longing for any and all details about their prospects. They need to know the way a lot cash we earn yearly, the sorts of vehicles we drive, whether or not we’ve 2.5 youngsters and a home with a white picket fence or whether or not we’re slumming it within the welfare district of our neighborhood gutters. All of those particulars are invaluable to those that promote pot.
A report revealed final 12 months by New Frontier Information and MJ Freeway suggests there are 9 sorts of hashish customers presently on the scene. All of them have totally different product preferences, quirks, earnings ranges and buying habits.
Discover out precisely the place you slot in on the checklist.
1. Novelty Tokers
These are the occasional people who smoke, the individuals who will buy bud a few instances a 12 months with a gaggle of pals and get into open discussions on wildly entertaining matters like, “What if we had an orgy?” These should not the stark-raving mad, trip or die hashish advocates who fought for authorized weed over the previous a number of many years. These individuals doubtless don’t know how grass even turned authorized of their neck of the woods — they usually don’t care, both! However they’re all about getting stoned from time-to-time and laughing it up with their besties. Apparently, this group makes up probably the most vital chunk (17 p.c) of hashish customers. You would possibly see a bunch of those of us later this 12 months when the Weedmaps Museum opens up!
2. Gray and Making an attempt to Overlook
This classification is consultant of the “occasional indulgers” who will buy hashish “a pair instances a month or much less to calm down.” Analysis reveals that they’re largely males of a sure age who’re divorced, broke and dwell alone. This group, which ranks second on the checklist of prime spenders (14 p.c), is outwardly nonetheless skeptical about making their pot purchases at their neighborhood dispensary. They nonetheless generally tend to depend on pals and weed sellers for his or her buys. They might additionally play with toy trains.
3. Weed Is The whole lot
Members of this group usually tend to be hardcore hashish advocates. This barely youthful demographic tends to make use of marijuana every day, despite the fact that they’re broke as properly. Analysis reveals that these individuals have a comparatively low earnings, but nonetheless throw a big portion of their earnings into weed purchases. They make up 14 p.c of the weed prospects within the nation, however most nonetheless frequent the black market and like to smoke weed over edibles. You would possibly discover members of this group taking part in video video games of their dad and mom’ basement.
4. Medical Marijuana Solely
That is the group that believes one thing needs to be incorrect with them to make use of marijuana. However don’t fear, they at all times discover a purpose to eat. Why else do you assume power ache turned the main well being situation for sufferers taking part in statewide medical marijuana packages? Analysis reveals that these individuals are not common customers, nor do they lean on conventional consumption strategies. They make up roughly 12 p.c of the hashish shopper inhabitants and are extra doubtless to make use of drugs, oils and topicals, the report finds. They’re additionally the primary to insist that individuals name it hashish versus weed, pot and even marijuana.
5. Weekend Warriors
This group, which makes up 11 p.c of the person inhabitants, can most precisely be described as a snobbish social person. They make residing and have a tendency to dwell in areas the place leisure marijuana is authorized. They pay shut consideration to weed high quality and even have their favourite strains. However this group, which analysis finds consists largely of oldsters of their early 40s, nonetheless frequents the black marketplace for their purchases. These are the individuals who, despite the fact that there’s a dispensary down the road, nonetheless name their youngsters and ask them if they’ve a joint they will “borrow.”
6. We’re Cool, and Will Attempt Something As soon as
This group consumes massive quantities of hashish in all varieties — they’ll smoke it, eat, drink it, it doesn’t matter. These individuals, which the report refers to because the “hashish shopper 2.0,” are in a better earnings bracket, and are stated to be the very best alternative for the hashish trade. These of us are desperate to hit the dispensary each probability they get and can absolutely drive the budtenders loopy with all of their questions — however sadly for authorized pot bigwigs, they solely comprise 10 p.c of the pot-consuming populace.
7. We Like Weed, Simply Don’t Know If It Ought to Be Authorized
This group doesn’t eat almost as a lot marijuana, and after they do, it comes from some man who is aware of a man who is aware of one other man. They’re an older demographic, across the age of retirement, they usually have conservative views. These individuals (9 p.c of the market) use marijuana not more than a few instances of 12 months with pals, however they aren’t prone to arise for in favor of legalization. Or they may. It actually simply is dependent upon what Fox Information has to say on the time.
8. Closet Potheads
That is the group that doesn’t prefer to publicize their pot use, and maybe even makes excuses for it: It’s the one factor on the market that makes my again really feel higher.They’re doubtless moms and dads who’ve been smoking pot for the reason that Nixon administration, but they’ve by no means felt comfy discussing it in public. It’s simple to acknowledge this 8 p.c slice of the weed utilizing pie, nevertheless, by the big stash of dry ass weed they hold in the identical sandwich bag they’ve used since 1982.
9. Let’s Get together, No Significantly!
Though they’re the smallest shopper base (5 p.c), this group spends extra money on hashish merchandise than some other. They’re thought-about partiers, as they’re additionally identified to drink to extra and lift hell at each flip. These individuals, these are my type of individuals. They do not care about discovering out if weed cures most cancers or the way it would possibly forestall youngsters from having seizures. As a substitute, they’re out in town, transferring and shaking to the beat of life, residing every single day to the fullest. Search for these individuals hanging out at dispensaries late at evening… and likewise within the nation drunk tank.
TELL US, what sort of marijuana person are you?
