Few items of packaging are as immediately recognizable in hashish tradition as Zig-Zag’s French Orange booklet. Now it’s sufficiently big to hold your stuff.
Designer RugSoda and Zig-Zag have teamed up on a 15-inch crossbody bag that re-creates the booklet in outsized kind. The structured bag is produced from vegan leather-based and retains the unique’s signature orange colour, art work and barcode, enlarged to match. A strip of white felt peeks out from underneath the magnetic flap like a rolling paper ready to be pulled. The nylon strap is detachable, so the bag will be worn as a crossbody or carried as an outsized clutch. Inside, a devoted pocket holds an precise pack of Zig-Zag Orange papers.
5 Luggage and 66,000 Reshares
The bag was by no means meant for retail. RugSoda initially made simply 5 for a Zig-Zag giveaway, and the model says the submit generated greater than 66,000 reshares and 4,000 feedback, with individuals repeatedly asking the place they may purchase one. That response led to the restricted run. In different phrases, the bag discovered its viewers earlier than it ever hit a shelf.
RugSoda, the alias of designer Nick Ferrara, is thought for tufted rugs and outsized takes on on a regular basis objects, from plush cigarette neck pillows to motherboard blankets to baggage formed like spray paint cans. His earlier collaborations embrace Converse and MARKET.
From Le Zouave to Hip-Hop Icon
The supply materials has a protracted historical past. Zig-Zag papers launched in 1879 underneath the identify Le Zouave and have been renamed Zig-Zag in 1906, a nod to the best way the interleaved papers zigzag out of the booklet. The bearded determine on the quilt, often called Boris the Zouave, comes from model legend: a French Zouave soldier whose clay pipe was shattered by a bullet mid-battle, so he rolled his tobacco in a strip torn from his gunpowder pouch as a substitute.
Since then, the booklet has develop into counterculture shorthand. Zig-Zag reached icon standing within the Sixties and ’70s as a staple of rock scenes and underground actions, and hip-hop artists from Dr. Dre and The Infamous B.I.G. to Redman and Eminem have been name-dropping it for many years. Dre’s 1992 album The Continual famously put his personal face on a canopy modeled after the papers, and Tyler, The Creator nodded to the model on 2025’s Don’t Faucet the Glass, in a line that additionally mentions Converse, considered one of RugSoda’s previous collaborators.
Followers Get a Say
The bag is the primary launch in Zig-Zag’s Artist Collection, which supplies creators working in style, artwork and design full inventive freedom to reinterpret the model. Every collaboration debuts as a giveaway, and powerful fan demand can earn it a restricted retail launch on Zig-Zag Provide.
It’s the newest culture-forward transfer for a heritage model that solely not too long ago went all in on hashish. At Hashish Now’s 4/20 Countdown in Occasions Sq. in 2025, which Zig-Zag introduced, Maggie Streng, who oversees the model, instructed us it was the primary time Zig-Zag had been formally related to hashish, a shift mirrored in packaging that now reads “for natural use.” The model’s companion exhibit, “Zig-Zag By way of the Years,” combined licensed memorabilia with fan artwork, proof that individuals have been reinterpreting the booklet on their very own for generations.
This 12 months, Zig-Zag debuted limited-edition Rose Cones, produced from actual rose petals, throughout Grammys weekend in Los Angeles and introduced “Burn Gradual” lounges to 4/20 festivals throughout the nation. On the Rose Cones launch, Streng mentioned the drop confirmed how a heritage model can evolve alongside trendy shoppers “whereas staying rooted in craftsmanship.” The Artist Collection places that concept in different individuals’s fingers.
From Crossbody to Espresso Desk
Subsequent, the collection strikes into interiors. On October 19, headwear designer Maurice Hats, whose customized shoppers embrace Beyoncé, will introduce a one-of-one French Orange bean bag handcrafted from Uruguayan leather-based with roughly 200,000 embroidery stitches. On November 16, modern artist SlumpyKev, Cartoon Community’s first Artist in Residence, will unveil the booklet reimagined as a one-of-one purposeful espresso desk. Whether or not both piece follows RugSoda’s bag into retail will depend upon demand.
The RugSoda x Zig-Zag Crossbody Bag launched September 30 and is obtainable solely via Zig-Zag Provide for $299.99, restricted to 125 items.
