Prohibition Companions pairs a decade of hashish market infrastructure with the worldwide community of PPX’s new Managing Director.
Prohibition Companions is happy to announce that Heidi Whitman has joined the corporate as Managing Director of PPX, a brand new strategic pillar from the organisation that has tracked, analysed and formed the worldwide hashish business for a decade.
PPX will convey Prohibition Companions’ current shoppers, a few of whom it has labored with since 2017, along with Whitman’s intensive worldwide community of regulators, financiers and formulators.
In flip, the shoppers she brings throughout from her personal observe acquire the attain of the biggest hashish B2B community on the earth from throughout Prohibition Companions’ portfolio, together with flagship business occasions and agenda-setting publications like Hashish Europa, Hashish Well being, Thoughts Ahead, and Enterprise of Hashish.
“PPX is an advisory and media pillar below Prohibition Companions,” Whitman mentioned. “With this mix, shoppers can have entry to the total suite of Prohibition Companions’ manufacturers and providers, the intelligence, the info, the media, the journalism, and the occasions, alongside my trusted worldwide curated community of resolution makers. The scope and high quality of what we’re now in a position to supply shoppers merely can’t be discovered anyplace else within the business.”
The PPX pillar will present expanded holistic providers for operators, spanning proprietary market intelligence, direct introductions to buyers and operators, visibility by means of its expansive media community, and strategic steerage knowledgeable by regulatory perception throughout each main market.
Whitman has spent greater than a decade within the international hashish business, cultivating a community of trusted and influential business figures unfold throughout the UK, the EU and Latin America. Throughout three unbiased enterprise ventures, an organization exit, and years of unbiased advisory work, this community has advanced into a useful platform, one that can now be coming to Prohibition Companions.
Folks ‘who’ve already been chatting with me and engaged with me’ will proceed along with her inside PPX, she emphasised. “Nothing has modified…. If my identify’s connected to it, it must be good individuals, my good individuals community, attempting to do the suitable factor.”
The Belief Enterprise
With Prohibition Companions’ workforce of a number of the business’s most revered and gifted people below her management at PPX, Whitman goals to convey an unrivalled suite of providers to her clientele.
The groups’ experience is not going to solely be capable to establish the brightest alternatives the sector has to supply for every particular person enterprise, however the relationships constructed over a long time of mixed business presence can open the door for them to stroll by means of.
Whitman’s imaginative and prescient is straightforward: develop the worth of our clientele, and the worth of the corporate follows. “Our shoppers entry inside PPX advisory, a community of a number of the most revered and gifted people within the house, plus full entry to the Prohibition Companions pillars throughout advisory and media,” she says.
“Meaning validating their strategic development plans and staying on the vanguard of the place the business goes. It’s a mixture no different advisory can match, and we do it with equality inbuilt all through.”
Underpinning this community is a give attention to compliance and belief. Whitman names Cannavigia, a shopper of PPX and a hashish traceability and compliance software program supplier, as considered one of her current shoppers and says the identical self-discipline runs by means of all the pieces she plans to convey to PPX.
“Compliance goes to be key to all the pieces I do. Ethics, compliance, honesty and belief, these are all of the issues we completely want.”
For Whitmann, who has loved an extended and various profession within the hashish business, the transfer additionally marks a shift from working alone.
“There’s a workforce behind [me] now. I’ve been by myself for a while. Now I’ve in-house all of the intelligence and all the opposite media alternatives and branding and advertising instruments. That’s one thing I might have needed to outsource earlier than, however it may be all wrapped up into one bundle now.”
Based mostly between the UK and continental Europe, with an energetic community in Latin America and North America, she believes PPX is completely positioned to capitalise on the anticipated curiosity within the UK as a European base because the US strikes by means of federal rescheduling.
“Being on the vanguard means you’re in a position to pivot,” she says. “You’re in a position to perceive the significance of getting an adviser on the bottom in case you’re not on this nation.”
Her framing of the chance is unapologetically bold: “It’s time to boost requirements in enterprise and operations. We have now to take a look at this as a renaissance. Enterprise fashions are shifting, and people who are the loudest don’t at all times harness greatest practices. We’re right here to shine a light-weight on excellence in observe and produce these to the forefront at no matter stage their enterprise is presently sitting. Everybody deserves to take part when ethics, morals and observe in operations assist the business and group which it serves.
“PPX opens the door to the total energy of the Prohibition Companions pillars, connecting international shoppers with the assets and momentum they want for his or her subsequent section of development.”
She is equally insistent that the supply isn’t just for the biggest operators: “I’m right here for all phases of enterprise, for all alternatives, working with everybody based mostly on their budgets and their development plans.”
Heidi’s appointment closes a spot in our providing,” mentioned Stephen Murphy, Founder and CEO of Prohibition Companions. “Since 2017, we now have constructed the intelligence, the media attain and the occasions infrastructure that operators depend on. What Heidi brings is the relationships that flip that infrastructure into outcomes: introductions to regulators, buyers and formulators, constructed over greater than a decade out there.
“Prohibition Companions’ distinctive community and data imply shoppers now not must assemble information, advisory, media and entry individually. It’s now one service, with one level of contact.”
Whitman’s advisory profession has run alongside a second, extra private undertaking. In 2023, on the sidelines of Prohibition Companions’ personal Hashish Europa convention, she co-founded EmpowHer Hashish Society with Rebecca Allan-Tapp after discovering herself considered one of few girls within the room.
EmpowHer has since grown right into a WhatsApp community spanning greater than 40 nations and a formally registered affiliation in Berlin. In November 2024, Whitman received the Hashish Trade Council‘s Contribution to Social Affect award for the initiative on the physique’s inaugural awards dinner.
“For 2027, my purpose is to guide PPX shoppers into their subsequent section throughout regional, rising and worldwide markets, and to convene a feminine well being symposium that fills an economically game-changing hole for our business.”
For corporations, entrepreneurs and even the hashish business curious, PPX’s providing is straightforward – Whitman’s relationships present the entry; the Prohibition Companions platform offers the dimensions. Whitman’s relationships present the entry, Prohibition Companions platform offers the dimensions.
