MJBizCon 2025 returned to Las Vegas with a well-recognized sense of scale—and a noticeably completely different tone. Drawing greater than 20,000 hashish business professionals from throughout the globe, the business’s largest annual enterprise convention as soon as once more underscored why it stays essentially the most influential gathering in hashish.
This yr, nevertheless, the temper had shifted. After years outlined by speedy enlargement, regulatory turbulence and market correction, MJBizCon 2025 felt much less about hype and extra about hard-earned readability. Operators, traders, manufacturers and policymakers arrived prepared to speak fundamentals: profitability, compliance, sustainability and long-term progress.
The Total Hashish Ecosystem, Underneath One Roof
With 1,000+ exhibiting firms spanning large exhibit halls, MJBizCon 2025 showcased the complete breadth of the hashish ecosystem. The present ground represented 4 core sectors—cultivation; processing and manufacturing; retail and dispensary operations; and enterprise providers and expertise—illustrating simply how subtle and interconnected the business has grow to be.
From automation and superior cultivation methods to fintech, compliance platforms and product innovation, exhibitors targeted on real-world options for an more and more aggressive market.
A Extra Measured, Extra Mature Business
Whereas cubicles remained visually hanging, conversations had been grounded and pragmatic. Multi-state operators and legacy manufacturers alike emphasised disciplined enlargement, operational effectivity and margin safety over aggressive land grabs.
Schooling periods mirrored this evolution. Panels addressing federal reform, state-by-state regulatory complexity, capital entry and worldwide markets had been among the many most attended. Whereas optimism round rescheduling and banking reform was cautious, there was a rising sense that incremental progress is starting to translate into tangible alternative.
Management Perspective: Why MJBizCon Nonetheless Issues
That realism and resilience echoed all through the week. As Emilie Lewis, Senior Vice President of MJBiz, put it: “MJBizCon has earned its place as a very powerful annual gathering within the hashish business. It’s the one week every year when your complete ecosystem—operators, traders, innovators, policymakers and resolution suppliers—comes collectively to maneuver the business ahead. Regardless of the headwinds, this neighborhood continues to indicate unbelievable resilience and ingenuity. That’s why MJBizCon stays the most important, {most professional} and most influential occasion within the hashish sector—it’s the place the way forward for the business is constructed, deal by deal and relationship by relationship.”
Manufacturers Creating Experiences—Not Simply Cubicles
Throughout the expo ground, manufacturers leaned into creativity, expertise and connection. Inexperienced Rebates stood out by reworking its sales space right into a vacation spot slightly than a stopover. From live-stitched customized hats to a mini-golf event dubbed the “MJ Open”—full with unique “MJ Open Champion” Scotty Cameron putters—the corporate targeted on making folks really feel welcome in an in any other case overwhelming atmosphere.
“Our largest objective was to provide the great folks of this business a purpose to smile,” the Inexperienced Rebates group shared. “Strolling round MJBiz can really feel overwhelming, so we needed folks to remain for some time, play some mini-golf, and stroll away with a customized hat stitched stay for them. If folks walked away with core reminiscences, we completed our mission.”
Two weeks after the present, the group famous they had been “nonetheless on cloud 9,” a testomony to the lasting impression experiential advertising can have in a crowded commerce present atmosphere.
Innovation Backed by Analysis and Intention
For Terpene Belt Farms, MJBizCon 2025 was about substance as a lot as fashion. The corporate used the present to launch a brand new white paper detailing why cannabis-derived terpenes and botanical terpenes are usually not the identical, whereas additionally debuting what they described as the primary mood-modulating beverage formulated with out hemp cannabinoids, powered by a novel cannabis-derived terpene mix.
“There was good worth from MJBiz this yr when you knew the place to look, and our sales space was a kind of spots that was delivering,” mentioned Hyrum Taylor, Advertising Director at Terpene Belt Farms. “The suggestions on each was fairly unbelievable—higher than you let your self hope for when planning these sorts of issues. It made for an elevated and buzzy vibe, and set the tone for the present.”
Taylor added that attendees returning a number of instances for samples—and sharing drinks with associates and opponents alike—made it “the sort of present you need, and the present we had.”
Expertise Advancing the Pre-Roll Class
{Hardware} and product-enablement innovation was additionally entrance and middle. EFLO Vape reported robust curiosity in its E-Filter expertise, significantly from MSOs and rising manufacturers looking for to boost pre-rolls with out disrupting present workflows.
“What stunned us most was how shortly the worth clicked as soon as folks noticed it in motion,” mentioned Bailey Hannawa, Founder and CEO of EFLO LLC. “As we transfer into yr two, EFLO is concentrated on persevering with to construct a brand new class round enhanced pre-rolls, making it simpler for manufacturers to seamlessly energy up their choices.”
For EFLO, MJBizCon validated each market demand and momentum, reinforcing optimism round the way forward for infused and performance-driven pre-roll innovation.
Automation Indicators The Subsequent Leap Ahead
On the manufacturing aspect, Sorting Robotics highlighted the business’s readiness for deeper automation. The corporate reported robust enthusiasm round its up to date Stardust kief coating robotic and the debut of its new Telti robotic, designed to deal with unstructured meeting by way of autonomous decision-making.
“MJBizCon confirmed the business is prepared for the following leap in automation,” mentioned Barry Baughman, Advertising Supervisor at Sorting Robotics, noting nonstop demos and packed conversations with operators and executives. “It was energizing and reaffirming for our group, particularly as we glance towards the place hashish automation is headed in 2026.”
Networking With Objective
Past merchandise and panels, MJBizCon 2025 excelled at what issues most: significant connection. From curated investor conferences to after-hours occasions throughout Las Vegas, networking felt intentional and productive.
Attendees weren’t simply exchanging enterprise playing cards—they had been strengthening partnerships, closing offers, and laying groundwork for the yr forward.
Wanting Forward
MJBizCon 2025 didn’t promise in a single day reform or simple wins. As a substitute, it delivered perspective.
The hashish business is now not in its infancy. It’s seasoned, adaptive and more and more strategic. As operators navigate tighter margins and evolving laws, together with this week’s rescheduling of hashish as a Schedule III drug, MJBizCon continues to function a important checkpoint—a spot to recalibrate, collaborate and recommit to constructing a stronger business.
If 2025 was about consolidation and survival, the conversations in Las Vegas recommend that 2026 will probably be about refinement, innovation and long-term credibility. And for an business that has fought onerous to be taken critically, which may be a very powerful milestone of all.
